NOVO NORDISK 2020

 

The event concept, created by The Line above ‘n’ below Agency, directed by Giulio Masini, featured a fully immersive three days of meetings and talks, in studio and with remote connections, for the company’s sales force. With the use of a dedicated mini site, the participants were encouraged to test their skills with challenging experiences in the various sectors of culture, photography, music, food, and environmental awareness.